2019 Australian Steel Convention – Westin Hotel, Sydney


National Forum – Steel  Modellers & Detailers

National Forum highlights

PRESENT: Chris Anderson – Revision – Zero
Brad Backer – BDS Vircon
Shaun Brown – Haywards
Steve Cox – Demcox
David Dawson – PDC
Rick Dembiany – Demcox
John Gardner – ASI (Minutes Secretary)
Peter Lawrence – van der Meer Consulting
John Lyons – PDC
Jason Nankivell – PDC
Russell Neal – Revision – Zero
Scott Peeler – Building Point
Tim Rachow – BDS Vircon
Clayton Roxborough – Steelcad
Phil Shanks – Steelcad
Dardo Uteda – Steelforce
Chris Velovski – EDC Consultants


  1. Introduction and welcome
    • Clayton Roxborough (ACMA Chair), welcomed the delegates and reviewed key achievements and activities of the AISD in Queensland prior to the formation of ACMA. These included member tours of steel industry facilities such as galvanizers, Webforge, Monowills, construction sites etc, providing assistance to the Galvanizers Association of Australia (GAA) to produce venting & draining wall charts, steel detailer qualification framework and Integrated Project Delivery (IPD) Awards.


  1. Agenda Discussion Topics
    • AISD National Amalgamation
      • The AISD has been dissolved and ACMA has been formed as a not for profit company limited by guarantee. ACMA a corporation and has a Board of Directors.
      • It was agreed that the ACMA AGM will be held at future ASI Steel Conventions.
      • It is planned that the new ACMA website will allow ACMA members to share information online.
      • Membership certificates will be provided to all ACMA financial members.
    • Review of Steel Detailers Handbook
      • ACMA Secretary, Phil Shanks has been leading the revision of the Australian Steel Detailers Handbook and work is progressing well. He advised that information on cold-formed steel sections including purlins and girts will need to be included in the new edition of the Handbook. The ASI and ACMA logos will be included on the drawings provided as part of the Handbook.   It was agreed that ASI would produce the final table of contents for the Handbook.   The revision of the Handbook is scheduled to be completed by the end of 2019.
    • Integrated Project Delivery (IPD)
      • BIM in New Zealand (BIMinNZ) at is also active in promoting early engagement by the project supply chain.
      • ACMA “IPD rules of engagement “are needed to guide participants in the IPD process and set boundaries.
      • An ACMA web-based portal could be set up in order to share IPD news and activities between ACMA members.
      • Next month Phil Shanks will be presenting an IPD case study on a steel walkway project being built in the Katharine Gorge in the Northern Territory. The case study presentation will include a video showing the construction model.  It was agreed that the case study will be shared with ACMA members.
    • IPD Awards – State and National
      • To assist in holding the ACMA IPD Awards in all states, it was agreed that the Queensland IPD Awards framework should be shared with all States for eventual national roll-out.
    • Industry News

      • Chris Velovski (AISD NSW) reported that government funding is available to assist Construction Modellers to undertake projects that benefit their business and the wider ACMA community. AusIndustry is a major provider of dollar for dollar grants for small business.  Chris advised that his company, EDC Consultants, has applied for 2 grants, one of which will support a Masters in Construction degree student at the University of Newcastle to carry out research into the benefits of early project engagement with Construction Modellers.  Chris agreed to share the grant application information with ACMA members.
    • Networking Business Opportunities that come with membership
      • The formation of ACMA provides an excellent opportunity to expand the membership of ACMA to a wider range of individuals and companies involved the construction supply chain. Engineers interested in BIM and IPD would be suitable ACMA members as well as Construction Modellers working in the precast concrete sector.
    • Engagement with the Australian Steel Institute (ASI)

      • Agreed that engagement with the ASI in all states would benefit the association.
  1. Other Business
    • A new 3D model of a 12 storey steel framed building is being prepared by ACMA member company, Steelcad, for use by the ASI in the course materials for the updated, Queensland University of Technology 4th Year Engineering Degree in design of a multi-storey composite steel framed building.
    • Software piracy continues to be a serious issue even though compliance has increased by software providers. One of the challenges is addressing the problem of some companies using pirated software being “off grid” and not connected to the internet.  Modelling of some projects can begin overseas by companies using pirated software and then be completed in Australia by companies using licensed software.   The names and locations of those companies caught using pirated software needs to be shared with ACMA members so that they can avoid forming a business relationship with them.

Find your next project online

Do you want to get better at attracting new customers and keep existing ones coming back for more? Of course you do. In the digital era, door knocking and cold calling is dead. ‘Social selling’ is increasingly where it’s at in the business-to-business market-place.

The term refers to the use of social media platforms to identify and connect with business prospects by sharing content, interacting online and building a relationship until they’re ready to engage your services.

It’s a subtle approach and can be a long game – the polar opposite of the old hard sell where potential customers are subjected to constant pressure until an on-the-spot purchase is made. Think on how many emails you receive from over-seas detailers touting for work.

From electronic business card to powerful tool

For many small businesses and business owners, their professional presence online remains sporadic – the seldom-updated profile or company blog that was forgotten after the initial enthusiasm ran out of puff.

While that may have sufficed when social media platforms like LinkedIn were in their infancy, the last 10 years have seen exponential expansion in online, commercial relationships and so have the ways businesses engage with their audience.

Today, social media is a dynamic global forum where people share ideas and information, foster business relationships and market their product offerings.

If you’re a business owner, exploiting it to the full involves using social media as more than just an electronic CV for yourself or an online brochure for your company.

Serious about social selling

Successful social selling takes time and concerted effort – ideally every day, not on an ad hoc basis when all the other tasks on your ‘To Do list’ are done.

Getting your personal and business profile in order with quality photos or images and a few succinct paragraphs about yourself, and populating your company page with relevant content – case studies, white papers, blogs, vlogs and articles about your industry – are the first steps.

Keep it clean and make it professional. Remember, Linked-in is not Facebook.

After that, it’s about systematically boosting your brand by connecting with and following customers and potential customers, ‘liking’ or ‘commenting’ on their posts and sharing interesting content, accompanied by your own commentary.

It shouldn’t be all about the boss, either. Historically, many businesses have been wary about allowing their employees to let loose on social platforms, but encouraging your people to share company content with their own networks can amplify your reach exponentially.

Increasing your sales pipeline is the ultimate goal. By understanding the needs and wants of your customers and engaging regularly with the decision-makers who’ll one day be in the market for your product offerings is an excellent place to start.

Many businesses in engineering and construction have the process down pat, while others are only just beginning to explore the possibilities.

Quality will always outweigh quantity on social media, no matter what network you are using. Whilst some businesses may approach Twitter of Facebook and constantly share, share and over share. LinkedIn is a professional network, and whilst building a network is important, adding people you do not know isn’t worth your time

Are you looking to start or get more involved in LinkedIn for Business? Below is a list of 20 Do’s and Dont’s of LinkedIn Etiquette. In general, the golden rule of LinkedIn etiquette and social media marketing is to always provide undeniable value that speaks to the exact type of person with whom you are trying to connect with. You don’t want to write just for the sake of writing; you want to entice your audience to keep coming back for more helpful information.


  1. Personalize connection requests. Tell them your reason for connecting.
  2. Have a profile picture so people can see whom they are connecting with.
  3. Personalize your recommendation requests and offer to reciprocate (if appropriate).
  4. Keep it professional and only share information relevant to business.
  5. Turn off notifications when updating your profile.
  6. Send a nice welcome message that provides value.
  7. Regularly nurture relationships. Building relationships is not a numbers game!
  8. Make your contact list open to your connections.
  9. Offer to introduce your connections to others in your network.
  10. Respond promptly to messages (1-2 days).


  1. Don’t send spam messages to your connections. Slow down the sale to speed it up.
  2. Don’t over post—once a day is good.
  3. Don’t ask people you don’t know for LinkedIn recommendations.
  4. Don’t criticize or comment negatively on posts in groups.
  5. Do not post self-serving content in groups that holds no value to members.
  6. Don’t send messages to multiple people without unchecking the option “Allow recipients to see each other’s names and email addresses.”
  7. Don’t ask people to like your Facebook. Instead push them to the valuable information you have to offer on Facebook.
  8. Don’t ask new connections or people you don’t know to endorse you.
  9. Don’t send messages starting with, “I see you viewed my profile…” It is not professional
  10. Don’t treat LinkedIn like Facebook or Twitter – it is more professional.


*Courtesy of


The time is now

Do you think of yourself as an analogue kind of person and wondering whether avoiding the social selling scene is an option? You’ll do your business and your professional profile no favours if you don’t start rubbing shoulders with prospects in cyberspace – and soon.

This is how potential customers can find you and research whether or not you’re a business they want to engage with. Not having an active presence could leave you at the bottom of the pack, in 2020 and beyond.



Event cancellations due to COVID-19

Annual Steel Convention

Due to the unprecedented circumstances arising from the COVID-19 virus and after careful consideration the Australian Steel Institute has decided to cancel the 2020 Annual Steel Convention for September 2020. The ASI understands the importance of the Annual Steel Convention for their members and the steel construction industry at large but due to the prevailing uncertainty, the financial impact of a late cancellation and keeping the health and welfare of our community in mind we have had to make this call now.

Furthermore, given the financial and social impact that the COVID-19 is having on the economy it was felt that the Annual Steel Convention would be seen by organisations as non-essential expenditure and that in difficult business conditions would not be well supported.

Going forward for 2020, in lieu of the Convention, the ASI is exploring the possibility of running some ‘on line’ sessions and presentations, that may be delivered to you in a variety of different formats.

The ACMA Annual General Meeting is usually scheduled to be conducted during the Convention. Now that the Convention has been cancelled, the board of the ACMA will advise members in due course of the new arrangements for this years AGM.


Steel Excellence Awards

The ASI will proceed with the Steel Excellence Awards for 2020 with the following revisions to the State based awards:

The Call for Entries has already been distributed in all States. The Gala Dinner and Presentation events at venues for state-based awards have all been cancelled, however the Awards will continue to the judging stage with Winners & High Commendations recognised in the Steel Australia Magazine, Media Releases and possible individual presentations to Winning companies.

State Winners will progress to the National Awards which is still under review as to if an ‘event’ will be conducted or not in November. We will advise in due course if the national event and dinner will proceed.

Given the cancellation of the awards events, the ACMA has decided not to run the IPD award this year. It was in planning for the IPD award to go National this year however, we’ll postpone this move until the 2022 round of Steel Industry Awards.



ASI Steel Excellence Awards

The Australian Steel Excellence Awards are held biennially to promote excellence in the use of Australian steel in design, recognise high standards across the Australian steel supply chain and celebrate collaboration and the achievements of the Australian steel industry.

The 2020 Australian Steel Excellence Awards provide outstanding opportunity for representatives from across the Australian steel industry to showcase their collaborations and achievements

Promoting excellence in the use of Australian steel in design.
Recognising high standards across the Australian steel supply chain.
Celebrating collaboration and the achievements of the Australian steel industry.


Five award categories
Buildings – Large Projects (over $5,000,000) for application component
Buildings – Small Projects (up to $5,000,000) for application component
Australian Steel-Clad Structures (Warehouses, Industrial Building, Façades, etc)
Engineering Projects (Infrastructure, Resources and Mining)
Young Designer/Detailer/Trades Person


Closing Date for Entries: 5pm on Friday 29 May 2020
Contact: David Varcoe 0419 136 720

Uploading your entries is simple. We encourage Builders, Engineers and Architects as well as Steel Supply Chain participants to submit entries large or small.

Just click on the link to access the Awards program which provide details such as Submission Requirements, Award Categories and Templates to make the process of entering easier.

Once you have begun the entry process, you will also be sent a link so that you can return to your entry and upload further information later if you need to. Award entry is free of charge.

State winners of the Steel Excellence Awards will be nominated for the Australian Steel Institute’s National Australian Steel Excellence Awards, presented at the 2020 Australian Steel Excellence Awards Gala Dinner in Sydney in November.  Date and venue to be confirmed

BrisBIM Cancellation

The BrisBIM has cancelled all gatherings for the near future and this affects the April event first up.

We have decided to entertain a digital delivery of the event, where all presenters record the presentation and it’s all compiled and delivered live – with the presenters being on hand to field questions.

If this goes ahead, it’s the first time this will happen at a BIM event in this country. We are confident we ca pull it off. We believe we could draw a very large crowd and it could extend nation wide + OS

Just because public gatherings are a no no, it doesn’t mean we have to dump things and as Clayton noted below, we can have a think about other options.

I’ll have a think myself anyway.